Where our coffee comes from

Six origins, three blends, and a supply chain that supports the farmers and communities behind every bag.

Hands holding freshly picked coffee cherries

Six origins. Three blends.

We know the journey from bean to cup

We like knowing where your day takes your coffee, and we like knowing where our coffee comes from, too.

Our coffee supports livelihoods and communities all along the supply chain, from cooperatives and farms around the world. Choosing Cups Full helps fund early education and local economies and, in some places, backs the people leading the way in coffee innovation.

What's in each blend
Origin	Peace	Pace	Power
01Peru	Not in Peace	In Pace	Not in Power
02Vietnam	In Peace	Not in Pace	In Power
03Brazil	In Peace	Not in Pace	In Power
04Ethiopia	Not in Peace	Not in Pace	In Power
05Honduras	Not in Peace	In Pace	Not in Power
06India	Not in Peace	Not in Pace	In Power

Mountain pasture in the Peruvian Andes coffee-growing region

01Peru

Cajamarca & Amazonas

Peru

Grown by the Centrocafe cooperative, which invests in its farmers as much as its coffee.

Alongside coffee production, Centrocafe provides economic and youth leadership training, plus financial support to help farmers send their children to school.

The coffee is grown on small 3–5 hectare farms. Farmers use careful, water-minimising techniques during washing, and de-pulping is intentionally delayed to protect bean quality. The region's diverse microclimates take the flavour beyond the usual caramel and cacao, towards dark fruits and a rich, sweet body.

Altitude: 1,350–2,000 masl
Species: Arabica
Farms: 3–5 hectare smallholdings
In the cup: Dark fruits, rich sweet body

Found inPace

Try it in Pace

Coffee cherries ripening on the plant in Vietnam

02Vietnam

The world's top robusta producer

Vietnam

Coffee changed Vietnam's economy. Now Vietnam is changing how its coffee tastes.

From the late 1980s to the 2010s, coffee was central to Vietnam's economic transformation, helping lift the country out of poverty. As the world's top robusta producer it supplies much of the global commercial market, including decaf, as robusta's naturally high caffeine makes it a common choice for decaffeination.

The focus is shifting from quantity to quality. The main variety, Catimor, is high-yielding and disease-resistant but not known for cup quality, so more producers are exploring better-tasting varieties, selective harvesting and improved processing. Experimental fermentation, including yeast, enzyme and anaerobic methods on microlots, shows Vietnam's growing ambition in speciality coffee, raising quality and value for farmers and exporters.

Main variety: Catimor
Harvest: Selective picking
Processing: Experimental fermentation
Known for: Robusta & decaf

Found inPeace Power

Try it in Peace

Sunrise over the coffee-growing hills of Brazil

03Brazil

Brazil Santos · Fine Cup grade

Brazil

The world's largest coffee producer, behind more than 30% of global production.

Coffee arrived in Brazil in the 18th century, and by 1820 it had overtaken sugar cane as the country's main export.

We use Brazil Santos, a name for high-grade arabica taken from the port of Santos, Brazil's main coffee export hub. It's usually Fine Cup grade, sourced from several regions, and valued for its soft, nutty, cocoa, chocolate and dried-fruit notes.

Species: Arabica
Grade: Santos, Fine Cup
Grown since: 18th century
In the cup: Nutty, cocoa, chocolate, dried fruit

Found inPeace Power

Try it in Power

Also in the mix

Three more origins that bring depth and character to Pace and Power.

Smallholder, shade-grown

Ethiopia

A hidden gem.

A smallholder, shade-grown tradition with a diverse ecosystem that slows cherry maturation and builds complex flavour.

Found inPower

Strictly high grown (SHG)

Honduras

One to watch.

Its strictly high grown (SHG) classification makes this a nuanced and elegant addition. Honduras has huge potential in speciality coffee to compete with Costa Rica and Guatemala.

Found inPace

Shade-grown, biodiverse farms

India

Coffee that grows as part of the forest.

Interplanted with spice crops like pepper, fruit trees such as banana and jackfruit, and native jungle trees, all of which keep the soil in top condition.

Found inPower